Privacy and Data Protection Assurance:
Safeguarding Your DNA Data
Protecting your information and your privacy is our top priority.
is SOC2-certified and GDPR compliant
What is SOC2?
SOC2 is an auditing procedure developed by the American Institute of CPAs (AICPA). This certification means that we have been assessed by outside auditors and found to meet the high standards for data management set out in the five trust service principles: security, availability, processing integrity, confidentiality, and privacy.
What is GDPR?
The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information.
Being GDPR compliant means that:
We adhere to a set of rules designed to keep your data safe and secure.
We are committed to giving you control over your data, including access to your data and understanding how your data is used.
How LifeDNA Protects Your DNA Data
How we use your information
LifeDNA is dedicated to providing clarity about the information we collect, why we collect it, and how it's used.
For a detailed overview of LifeDNA's data processing activities, please refer to our Privacy Policy. To adjust your cookie settings, visit our Cookie Policy.
For a detailed overview of LifeDNA's data processing activities, please refer to our Privacy Policy. To adjust your cookie settings, visit our Cookie Policy.
How We Use Your Information at LifeDNA:
1
DNA Plan Purchase(s)
When you buy a LifeDNA kit or any DNA plans, we process the necessary information to fulfill your purchase.
2
Account Creation
We use your details to create your account.
3
Marketing and Promotion
Your information may be used to share updates about our products and promotions only
if you’ve opted in to receive them. You can opt-out at any time.
if you’ve opted in to receive them. You can opt-out at any time.
4
Website Maintenance and Analytics
To enhance your experience, we analyze website usage and perform necessary maintenance, ensuring a secure online environment.
5
Processing Sensitive Information
LifeDNA handles sensitive personal information, such as genetic data, for specific purposes:
Processing your sample at our trusted lab
Generating and presenting your reports
Enhancing and expanding the tools, features, and functionality of your account
Providing assistance with Customer Support
At LifeDNA, your information is handled responsibly and with a clear purpose, supporting our commitment to transparency and privacy.
How you can get, keep, or delete your DNA data
We want you to feel confident about the data you share with us. After all, it is your DNA. That’s why, you have full control of your information here at LifeDNA.
How You Can Access and Download Your Data
As a LifeDNA customer, accessing and downloading your data is simple. Within your account, you can:
Access your LifeDNA reports, genetic data, self-reported survey data, and other personal information at any time.
Request a copy of your raw data.
If you’d like to request your raw data file, please contact us at aloha@lifedna.com.
How You Can Delete Your Data at LifeDNA:
You can delete your LifeDNA account and associated data within your account settings. Once you submit and confirm your request, we will permanently delete your data. Please note that data deletion is irreversible and cannot be canceled, undone, withdrawn, or reversed.
Please check out our Privacy Policy page for more information about how you can delete your data.
Please check out our Privacy Policy page for more information about how you can delete your data.
Learn About Other Rights You Have Regarding Your Data at LifeDNA:
LifeDNA customers in the EU hold additional rights under the GDPR, including:
The right to object to the processing of their Personal Information.
The right to restrict the processing of their Personal Information.
The right to rectify inaccurate or incomplete Personal Information.
At LifeDNA, your information is handled responsibly and with a clear purpose, supporting our commitment to transparency and privacy.
People who work with us and keep your info safe
At LifeDNA, we handle the primary data processing activities essential for providing your DNA reports and tools. While most of the data processing is conducted in-house, we collaborate with select third-party service providers to enhance and support various aspects of our services, including:
Our genotyping lab
Marketing and analytics
To maintain the highest security and data protection standards , we follow a stringent selection process for our third-party service providers. This process ensures compliance with the GDPR and the delivery of an appropriate level of security for your data. For more details about these partnerships, please refer to our Privacy Policy.
At LifeDNA, your information is handled responsibly and with a clear purpose, supporting our commitment to transparency and privacy.
How LifeDNA Keeps Your Data Safe
Feel confident exploring your DNA with LifeDNA! Here's why you can feel safe:
Your Genetic Data Stays Yours
We won't share your genetic data with employers, insurance companies, public databases, or third-party marketers.
Your Control Matters
You have full control over how your information is used and who gets to see it.
Clear Choices, Simple Language
We break things down in easy-to-understand terms, ensuring every decision you make is well-informed.
Fortified Security Measures
All sensitive information is encrypted, and we regularly check for security vulnerabilities and threats.
Change Your Mind Anytime
You're free to change your preferences at any time, including unsubscribing. Your choices, your terms.
Still have questions?
Check out our FAQs for answers, or contact our Customer Care team at aloha@lifedna.com.
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Our reports have not been evaluated by the Food and Drug Administration. The contents on our website and our reports are for informational purposes only, and are not intended to diagnose any medical condition, replace the advice of a healthcare professional, or provide any medical advice, diagnosis, or treatment. Consult with a healthcare professional before making any major lifestyle changes or if you have any other concerns about your results. The testimonials featured may have used more than one LifeDNA or LifeDNA vendors’ product or reports.